Mastering the Music Business (MMB, for short) is the leading Romanian music business conference and showcase event, now in its 11th year! See you in Bucharest on 1-3 September 2026 for three days of inspiring panels with world-renowned speakers, amazing networking opportunities and – of course – the hottest new music the region has to offer!

With our next edition we will continue our focus on the international market, organizing the MMB Showcase Festival as an opportunity for up-and-coming Romanian and international acts to develop their presence on the fast-growing Romanian music scene, to establish contacts, and to perform in front of industry professionals from all over Europe as well as the Romanian concert-going audience.

Former live acts (both international and local) that played at previous MMB Showcase Festivals have been booked for tours in Romania, for similar international festivals (Eurosonic, Live at Heart, BUSH, Musik Messe, Future Echoes), for club gigs, were presented in international music publications, got signed with booking agencies, and even started international collaborations.

We offer full conference access for the travel party, and one night of accommodation will be reimbursed. Support for international travel expenses can be discussed, and is subject to available budgets. There is no performance fee.

Apply now for a chance of being selected to perform at MMB 2026 Showcase Festival!